VELLEM BRAND QUICK REFERENCE
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COMPANY
  Vellem (always lowercase in writing)
  Founded 2025, launched June 2026
  Headquartered in Parker, Colorado
  Founder: Nathan
  Bootstrapped

PRONUNCIATION
  "VEL-em"

NAMING ORIGIN
  Latin: "vellem" = "I would wish"
  (First-person singular imperfect subjunctive of velle, to wish)

COLORS
  Coral  #FF5B3A  (accent only, never background)
  Ink    #0A0A0B  (type, structure)
  Paper  #F4F2EC  (background, breathing room)
  Ochre  #C49555  (secondary, for warmth in larger compositions)

TYPOGRAPHY
  Display: Cormorant Garamond, italic, weight 500
  Body:    Plus Jakarta Sans, weights 400-700
  Mono:    JetBrains Mono, weights 400-600

BOILERPLATE (55 words)
  Vellem is a brand identity studio for founders who don't have
  time for a six-week branding engagement. It generates a complete
  brand system, the mark, the palette, the type, the voice, the
  social formats, the brand book, in about 90 seconds. Vellem
  launched in June 2026 and is bootstrapped by founder Nathan
  from Parker, Colorado.

CONTACTS
  press@vellem.io      For press inquiries
  support@vellem.io    For customer questions
  legal@vellem.io      For legal/compliance
  nathan@vellem.io     For founder direct

ASSET USAGE
  Do: use the mark unchanged, on solid backgrounds, with at
      least mark-height of clear space around it.
  Don't: recolor the period (always coral), use a different
         font for the v (always Cormorant italic), distort,
         skew, or animate the mark in unexpected ways.

WEB
  vellem.io                   Homepage
  vellem.io/brand             Brand book
  vellem.io/press             Press kit (this)
  vellem.io/status            Live system status
